While we retain a close eye on print production issues, we know that advertisers do not view media in silos and that print (press, outdoor, POS, DM and literature) - is often only one element in the media mix.
As part of this bigger picture, our print production operations and management systems have been designed to integrate with other channels to help maximise creative consistencies across all media and to aid the efficient management of the overall marketing programme.
To date, we have collaborated with BEAM.TV on a number of international advertising broadcast / print initiatives. We are also in the process of integrating our online management systems to allow our joint clients to access and manage their entire international marketing communications programmes via the one online advertising production portal.