To be able to unlock these marketing management efficiencies for our clients today - and into the future - we challenged ourselves to find a system which could help us keep a close eye on the big picture.
We, therefore, sought to partner with a systems provider who could fulfil the following characteristics:
- Specialist: a marcomms systems specialist who understands the marcomms environment; has a clear systems development strategy; offers modular based core functionality; and has an established international network
- Independence: so that clients can establish a direct relationship if required
- Credibility: a company with existing global accounts with 1,000s of users and 10,000s of assets
- Integrated Functionality: a breadth of fully integrated functionality, from project management and financial management, through campaign and job management, to automated artwork and asset libraries
- Configuration: modules set up and configured by Splash to accommodate individual client's specific requirements
- Scalable: start small then expand functionality and usage
- Intuitive: modules designed with simple and consistent navigation; search facilities and content display resulting in minimal / no training requirements
- Compatibility: link with external system providers to share content; financial information; assets etc
- Secure: password protected; fully monitored; adaptable permission management; remotely backed-up
- Automation: e-mail notifications; estimating; archiving; ad generation; CI generation...
Taken in combination this is a very exhaustive set of criteria. After reviewing over twenty system providers who specialise in the marketing communications sector, in our judgment there was only one provider who not only fulfilled all these criteria but also our other strategic, commercial and production management requirements: Encode.