In an uncertain world, certainty of advice is invaluable. Often when dealing with change independent advice is necessary to help you identify and realise value from within your existing communications supply chain.
Some recent questions we have been posed include:
- how can I achieve creative consistency and accommodate local marketing demands?
- can production centralisation offset the lack of reach of a creative hotshop?
- how do I go about implementing a campaign management and / or asset management facility across an existing roster of agencies?
- will marcomms management systems not straightjacket the creative process?
- what are the pros and cons of outsourcing my studio?
Your requirements may be for consultative advice in relation to how you organise your advertising production activities; a review of your whole marketing communications supply chain: or how to select and implement a marketing communications management system.
At Splash we have the expertise to help you in each of these areas. We adopt the following simple but rigorous five step process:
- Investigation
Understanding your issues and how the company works; mapping processes and interrelationships; understanding and identifying financials; meeting people. - Analysis
Reviewing your existing processes, interrelationships and commercial terms and identifying opportunities for improvement. - Business Case
Making the commercial case for change, identifying and quantifying 'hard' and 'soft' benefits. - Solution
Defining the required solution in as much detail as required including identifying key objectives / deliverables. - Implementation
Delivering the agreed solution on time; on budget; and on brief, ensuring it meets or exceeds the objectives set.
The one area in which we do not supply advice is in relation to production supplier selection where there would clearly be a conflict of interest with other Splash services.